JASPER JOHNS isn’t paid based on the number of years his flag paintings remain popular attractions at museums. Rem Koolhaas doesn’t cash a check every time an architecture fan takes a trip to Seattle to see his space-age public library. So why should the writers, directors and actors responsible for box-office bombs like “Gigli” be able to pocket some cash every time somebody buys the DVD?
The pro-photographer’s business model, that was created in the early days of magazine photography which included fees based on both production fees and space usage fees, is slowly being replaced by external market forces to a new one, based on a flat fee.
Aside from “just saying no,” can you do anything about it? Will your trade association build the tools that you need to compete in this new environment?
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